2025
Website
Creative Playground

Lucas Radcliffe

A bold and expressive portfolio exploration for Lucas Radcliffe. Designed to reflect blending editorial energy with digital precision.

Have a Bold
Vision?

As a designer, I often create digital experiences for clients...

But when it comes to showcasing myself, the challenge feels different:

  • How do I make a site that represents me as a person?
  • How do I balance between portfolio clarity and personal branding?
  • And most importantly, how do I make people feel my character through design?

This exploration started with one strong visual: a portrait of me, used not just as an image, but as the anchor of identity.

Instead of a standard portfolio...

I designed it as a conversation with the visitor — direct, bold, and confident. The typography shouts my name unapologetically, while high-contrast colors inspired by editorial posters give it striking energy. The whole site flows like a magazine cover you scroll through, with each section unfolding like a feature spread.

I started with rough moodboard in Figma, pulling references from modern editorial layouts and music poster graphics.

I explored 3 different directions before choosing the one that felt most authentic — a balance of boldness and readability.

What do I stand for as a designer? And the answer became part of the design itself.

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